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About Us

Founders Kelly Hatfield, CHPC and April Taylor

Leadership is a beautiful gift.

As leaders, we have the opportunity to make a tremendous impact in the world. We believe it’s our responsibility to embrace this privilege by living into our truest and fullest potential, allowing us to strengthen our impact and give more. -Kelly & April

We help engineering firms build high-performing and engaged leaders and teams through high-performance training and coaching.

Through our experience as entrepreneurs, engineering recruiting experts, business leaders and high-performance trainers/coaches we understand that people don’t leave jobs, they leave leaders and they leave companies that do not develop their leaders or invest in their employees.

We work with engineering firms who are committed to growth and believe in the power of investing in their employees, not only because they understand all of the ways it benefits the business and the bottom line, but because it’s the right thing to do, and because they truly care about developing their employees and building a strong culture.

With more than 25 years of experience in leadership, leadership development, recruiting and human resources, we are passionate about sharing our experiences, lessons and knowledge to help others to live and lead at their best. This passion for service and helping others has organically evolved into the area of coaching and consulting. With a focus on high-performance, we partner directly with engineering leaders and with companies, to support and develop their leadership teams and design recruiting and retention strategies. Additionally, our work as hosts of Absolute Advantage Podcast offers a conduit to deep discussions with successful entrepreneurs, executives, and thought leaders across a variety of industries. This has provided us with a unique perspective and deep connection to leadership, people, entrepreneurship and high-achieving practices from all viewpoints.

As successful entrepreneurs and certified High-Performance Institute Coaches, we couldn’t be more excited about helping you take your personal and professional life to the next level. We’ve had a lifelong passion for helping others succeed and are committed to making a positive impact in the lives of the people we touch. With over 25 years in leadership, we know from experience what it takes to build a happy life, successful business, high-performance mindset and high achieving teams. We are certain that one of the keys to our success as leaders and entrepreneurs has been the support we’ve received along the way from coaches, mentors and subject matter experts in their respective fields. Any time we’ve needed to level-up, we’ve sought the advice and support from those who have been where we want to go.

If it’s YOUR time for a dramatic transformation and rapid advancement in your personal and professional life, we’d love to help you break through your barriers and reach your highest potential so you can go out and make YOUR impact in the world.


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